Where do you go when you need the latest and greatest information and trends on digital technology and fast package printing? When you're writing for the trades, you talk to the expert -- Bob Scherer, VP of CL&D Digital.

Bob’s contribution to Nutritional Outlook.
The trade magazine’s John Conroy talked with Bob in the September 2007 issue in the article called, “Package Deal – Savvy labeling and container design can ensure a buy at first sight,” on pages 35-39. In it, Bob highlighted a few design mistakes to avoid, including misusing fin-seals and reducing images (and fonts) down too small.

Speedy label revamp case study featured in Packaging World.
The July 2007 issue featured Judy Rice’s news bit on CL&D Digital’s role in revamping Sageant’s vitamin bottles, which included shrink sleeve label printing, as part of the company’s effort to rebrand and refresh its product image.

Bob’s contribution on prototyping.
Cosmetic/Personal Care Packaging Senior Editor Marie Redding tapped Bob for her January/February 2007 article on The Fast-Paced World of Prototype Printing, featured on page 40. In it, Bob comments that “Digital printing works at approximately 10 times the speed of a conventional press.”

2006: What a beauty! CL&D in September’s GCI magazine.
September’s issue of Global Cosmetic Industry features the article Better (and Cheaper) in the Short Run by Bob Scherer. The article focuses on the flexibility and cost efficiency of digital printing packaging for cosmetic prototypes. The case study presented is Suzanne Somers’ Spray On Makeup Professional Foundation, courtesy of her skin care company SLC Skin Care, Inc. The product was the company’s first cosmetic launch!

Read all about Digital Printing: When and how to make it work in co-packing*, in the July/August issue of Contract Packaging. In it, Bob explains how under the right circumstances, co-packers can work with digital-run specialists to help spare manufacturers the risk and expense of excess inventory of emerging products.

* Link available with permission by Contract Packaging magazine.

In Soap, Perfumery & Cosmetics (SPC), Bob takes his knowledge international. His article Let’s get digital appears on pages 43-44 of the July issue. Check back soon to have a look at it here.

Bob also contributed to the August issue of Food & Drug Packaging – in the article entitled, Digital printing connects the dots. CL&D Digital also tops the list of resources the publication includes at the article’s end.

Did you know that digital printing can cost half as much as conventional processes?
Read all about it - Bob's article, Digital Makes Short Work of Short Runs, graces pages 40-41 of the January/February issue of Candy Business (). Bob also authored the Bonus Feature in February’s Flexible Packaging magazine. The article entitled Smart Move: Send Short Runs to Digital Specialists discusses the very specific, yet important niche digital printers have carved out as short-run, high-quality, quick-delivery specialists.

2005: Bob shares his insights on digital package printing and digital workflow software in “Packaging’s New Look: Fast and First to Market,” featured in the November issue of Global Cosmetic Industry magazine (pages 34 & 35). You can request a reprint of the article right here!

The November issue of Packaging World also includes a contribution from Bob, too. In the “Special Report: Prepress progress through new and old technologies” (pages 40-44), Bob comments on what CPGs (consumer goods companies) want – and how collaboration and “knowledge-sharing” among all parties improves the process, and ultimately the finished product.

Missed September’s Dairy Field?  “Packaging Technology: Rounding the next bend” (pages 68-74) included Bob’s comments on how high-quality graphics attract buyers.

Earlier in 2005, Bob contributed to the cover story on tailoring packaging and sidebar tips on exploring digital custom packaging in Brand Packaging magazine.

Plus check out "The Digital Difference", Bob's sidebar contribution to Frozen Food Age Brand Solutions Age, with the advantages of digital printing.

PDF available with permission by Candy Business, Jan./Feb. 2006 issue.
PDF available with permission by Brand Packaging/Packaging That Sells, May/June 2005 issue.
PDF available with permission by Frozen Food Age, April 2005 issue.