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Open up our case files and read about
actual fast package and label printing jobs from start
to finish. These stories are so compelling – we
wouldn’t be surprised if your packaging challenge
was the basis for our next case file! All names have
been omitted to protect the innocent – our clients
who turn to our expertise for fast, money-saving package
printing solutions!
Case file #1: Jet-setting
new packaging.
Case file #2:
A grinding whole bean challenge.
Case file #3: Let’s drink to 152,000
labels & 42,000 cartons.
Case file #4: Just-in-time outerwear.
Case file #5: A study in snack savings.
Case file #6: An inexpensive, international
initiative.
Case file #7: A fast face-lift.
Case file #1: Jet-setting new packaging.
A personal care products manufacturer’s new packaging
designs proved to be winners, according to focus group
results – and thanks to their decision to call
CL&D Digital. The client had a fast package printing
job that practically had to be done overnight, in order
to conduct the focus group as scheduled and ultimately
meet the fast-approaching product launch date.
Tuesday morning, the client called CL&D with an
order of 128 total packages of 44 different items for
a Thursday morning focus group. Typical delays in changes
pushed the final art approvals back to 5:00 p.m. Files
were uploaded to CL&D’s FTP site and associates
went to local stores to buy $700 of the client’s
products for re-packaging. The client approved printed
proofs in two shifts of 22 proofs each within one hour
each, and by 2:00 a.m., printing, laminating, slitting,
and forming of the packaging was underway.
CL&D then re-packed the store-bought products in
the new packaging and shipped the order via private
charter plane at 9:30 p.m. Wednesday night. All the
products were delivered one hour before Thursday’s
8:00 a.m. focus group!
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Case file #2: A grinding whole bean challenge.
Walk down the coffee aisle today and chances are good
you’ll see these six new products after being
successfully presented by a number of sales reps to
a major retailer.
In five days, the client needed 200 pouches filled
with each of six flavors of ground coffee with one big
problem: they only had bags of whole bean coffee to
ship to CL&D! After artwork was delayed and finally
approved, the packaging was digitally printed, and a
few layers of film were laminated together to produce
the package. CL&D ground the six flavors of coffee
beans and packaged it in its GMP-certified facility.
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Case file #3: Let’s drink to 152,000 labels &
42,000 cartons.
With a limited quantity of product, a beverage manufacturer
collected test market data that showed favorable consumer
reaction – giving them the green light to move
forward with full-scale production.
The client turned to CL&D with a need for 152,000
labels and 42,000 cartons, which incorporated 24 total
new designs for test marketing scheduled at stores in
three weeks!
In 12 working days and with proof approvals in hand,
the labels and cartons were printed, cut, and packaged
for shipments to the client’s fulfillment center
for automatic label application and packaging in the
cartons.
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Case file #4: Just-in-time outerwear.
A manufacturer of outerwear arrived at one of two big
new products shows on opposite coasts to see the company’s
latest thermal shirt already on display in its packaging
– and for the first time “live.”
Both shows were seven days from the initial CL&D
Digital contact – and the client needed 300 labels
for an odd-shaped container that also had to be hand-applied.
CL&D presented two label concepts, and with artwork
in hand, printed and hand-applied the labels.
What about the proof? Due to his tight travel arrangements,
the client could not see a live one, so digital photos
of his new product were e-mailed to him. Thanks to CL&D,
he walked into the show with the peace-of-mind in knowing
that his new product was perfect for its debut!
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Case file #5: A study in snack savings.
A snack food manufacturer saved thousands of dollars
and weeks of lost time by test-marketing its new product
with limited quantities instead of moving ahead to full-scale
production. Turns out the original graphics and net
weight versus sale price needed adjustment before hitting
actual store shelves!
The client needed 1300 each of six new items –
and filled with the products. Since it had no existing
art files, CL&D was asked to create files for the
new six new bags using art from existing products set
up for a different packaging style and size. Within
four days and working with the client’s packaging
technology department, CL&D created the new art
files. Six business days later, the 7800 bags were printed,
laminated, slit, sheeted, formed, filled with product,
sealed, and shipped to three test market locations.
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Case file #6: An inexpensive, international initiative.
International sales reps for a personal care product
manufacturer were able to successfully “show and
tell” about two new products during major retailer
pitches – while saving time and money over conventional
printing.
Orders in twenty different eastern European and Asian
countries were on the line. 2500 completed samples were
turned-around by CL&D (including application to
the supplied product) just seven days from receiving
art for both the front panel main brand label and back
panel booklet label!
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Case file #7: A fast face-lift.
A major beverage bottling company introduced a new product
– with a jazzy new label material introduced to
them by CL&D – with label turn-around over
one weekend.
CL&D’s long-time customer ordered two versions
of 1600 labels total on Thursday. Files were quickly
uploaded using an FTP site and hard proofs printed and
shipped express morning delivery by Thursday afternoon.
The customer had changes, so a PDF proof was sent out
Friday morning. By 11:00 a.m., CL&D had approval
and printing was underway. At 2:00 a.m. Saturday, both
labels were printed, laminated, slit, and ready for
sheeting. The labels were then cut to size, packed,
and ready for delivery at 5:00 p.m.
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Fictional character Troy Bolton is the captain of the East High Wildcats basketball team from the wildly popular Disney channel original movies High School Musical and High School Musical 2. On August 17, 2007, HSM 2 debuted as the most watched cable program of all time – with 17 million viewers. |
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